When Julius Caesar was little more than a rebel against the Roman Republic, he faced near certain ruin against Pompey’s great international armies.

The night before the final battle, outnumbered more than 2 to 1, Caesar ordered his army: “Pull down your own ramparts and fill in the ditch, so that if we fail to win we shall have nothing. And the enemy shall see that we lack a camp, and that necessity compels us to make our quarters in theirs.”

The took the battle with no hope of retreat. The only two options were win or die.

They won.

What I’m demonstrating with this example, and would love to hear arguments against so I can flesh out my belief, is that backup plans and open doors and compromises are all antithetical to reaching great success.

Great success requires that you burn your ships and bridges. Destroy your camp. Leap off the cliff.

To reach a great goal, it must be the only option you have. There is nothing to settle for, no Plan B. Just one goal and an indomitable desire to make it reality.


What say you?

To myself at least.

Since my first ever yearly goal review last June, one of my goals in the category of Congruence With My Deepest Self is honesty. Not necessarily with the world, thought usually I would like that as well. With myself.

Remember the last time you were procrastinating? Odds are, you were lying to yourself too. You were saying that you needed a break (then take a nap), that you had plenty of time (then shorten the deadline), or that everything would work out well (not as well as if you weren’t stagnating).

Remember the last time you didn’t approach that cute stranger to say hi? Then too. You were saying that you’re not interested right now (then you wouldn’t have even taken the time to want them), or that you’re happy with the person you’re with (so you can’t cultivate cute friends?), or that they’d never go for you (impossible to know unless you go say “hi”).

What if you’d just said “Yeah, I’m wasting time right now instead of doing what I want to do” or “I’m not saying hi to that cutie because I’m scared of rejection”. Maybe you would have kept stagnating & giving into fear…but you’d know it.

And the first step to fixing any problem is acknowledging that you’ve got it. There’s absolutely no benefit in lying to oneself to those who pursue self-improvement. The benefit to being truthful, however, is less time and energy creating ideas, debating with yourself, and suppressing thoughts. It’s being able to trust yourself that you won’t try to sabotage yourself (at least not without first letting you know). It’s being aware of the problems you’re dealing with and therefore much more able to fix them.

And it’s a peacefulness of mind that comes when you’re congruent with yourself. If you’ve felt that swelling in your chest, freshness of perspective, and light feeling of lightness and self-trust that comes with suddenly being lining up what you know deep down to be true and what you tell yourself in the moment to moment, you’ll know what a perfect state of mind this is.

So, every time I find myself lying to myself, I will stop and acknowledge the truth. I don’t have to do anything about it yet, just acknowledge it. And I’ll check in every day to remember what truths I acknowledged.


Question for you: have you tried this kinda thing before? What were the results?

Also, if you wanna join in this and trade daily truths with me, I’d love to have you as a partner. Email me at eddy.e.raza@gmail.com.

I’ve got a level 16 Wargen hunter & a level 11 Bloodelf mage. I didn’t have either of these things 2 days ago.

To get them required that I spend about 20 solid hours staring at a computer screen. All the while sitting beside a huge open window with a view of palm trees, rice patties, lazy rivers, and blue skies replete with puffy white clouds.


What could I have done in those 20 hours?

Well, a new friend invited me to go surfing with him at a beach I haven’t yet been to. Another online and particularly fascinating friend (a male BDSM sub, for those of you who know what this means) invited me out for beers.

I could have been planning my awesome week, complete with a new brain boosting meal group I’ve been put in charge of creating. And then I could have put the first, Mailbird related, part of this week plan into action.


Instead, I leveled up my Wargen.


After a bit of thought (didn’t take much), it occurred to me that my life would be more enjoyable and interesting if it didn’t involve shit like this.

And, thanks to some advice from Sebastian Marshall (which, until now, I treated as one of those that’s-a-great-idea-that-I-don’t-wanna-actually-do) on setting hard rules, I’m removing it.


Now I don’t wanna get rid of video games forever…they’ve got some fun stuff in there. But I do want it out of the way while I’m trying to build the foundations (and perhaps the first floor) of an awesome life.

So, new hard rule:

I don’t play video games or watch TV until I’ve reached $3500/month automated.


The only exception being when it’s educational or inspirational (like watching the Departures TV series or playing the entrepreneurial education game Startup Heros).

New crash course up!

The 80/20 of copywriting , condensed into 13 pages of pure useful awesomeness.

There’s not much theory here…it’s all stuff like processes, templates, & checklists that you can use right now to write better.

Grab it up here.


And here’s the accompanying talk:

Copywriting Crash Course from Eddy Azar on Vimeo.

And you can get all my book notes, crash courses, and mastery files on the “Book & Skill Notes” page.