What major lesson(s) did I learn this week?

  1.  When you need something, and you hustle to get it…it falls into your lap.
  2. Listen to my body. It already knows what I want to do
  3. Listen to my passions. They already know who I want to become.
  4. Little easy skills like a coin roll are a lot of fun to learn
  5. Always do something you enjoy doing. That is the most important thing
  6. Doing what you plan to do the night before, leads to a morning feeling ready to do anything
  7. Keep writing and something great will come out
  8. Hanging out with cool people leads to meeting more cool people. The reverse is also true.

From a conversation between me and Janet Chang

From: Janet


When he says “The right expert is worth it, but expensive, and may not be needed full time”…..it made me think of this:

Theory: The more of a specialist+expert you are, the more part time you can be on a project/team/company. On the flip side, generalists may be more valuable full time.

If someone had the choice between a part time specialist and part time generalist, they would choose the specialist, if they had the money. And successful people have the money. Semi-successful people who don’t have quite the amount of money might just hire a full time generalist. And then once they get successful, they hire super-good specialists. This is true for Ramit and Tim. Ramit first hired a few people to help him on Earn1k, and now look, he has enough to pay salaries to top performing specialists. Tim first hired Charlie to do everything as “director of operations”, but then he’s hired Ryan (a specialist) for PR, and a pro parkour guy for that 4HB video trailer, and the video people (not Charlie, who is actually a decent video guy) to do the trailer, when he had the money.

Conclusion? Either be a part time specialist or full time generalist.


  1. Do you think this is true? Why?
  2. Which would you rather be?
From: Eddy
I think it’s true, but there’s also a lot of grey area. For example (being honest, not braggy), I’m among the best copywriters I know (though I’m nothing significant compared to the legends). I could be called a low level specialist.

However, I’m also good at analytics, SEO, A/B testing, managing basic employees, negotiating, networking en’ mass and one-on-one (for launches and for friends respectively), etc. And I’m learning more about running businesses and about Growth Hacking (and the myriad of skills that it entails).

So I think the ideal, for an entrepreneurial/consulting/whatever, is to do something like this:
1) Build one core skill until you are a specialist.
2) Build a bunch of skills around that skill that are mutually beneficial when done together (SEO & copywriting, for example).

3) Now focus on one of those skills that you enjoy and become a specialist in that skill too.
4) repeat from 2
And now you’re gathering a bunch of skills that you’re amazing at, all of which compliment eachother. And you have a ton of smaller skills you can leverage to help those bigger skills reach their goal.

Alternatively (or, perhape, in tandem), I think, you can become a specialist in reaching a type of result, and using jack-of-all-trade skills to always reach that one result.

– Eddy


  • Never ever miss a meeting. Never ever break your word, and know that when someone is counting on you for anything, and you have told them that they can count on you, you have given your word
  • Selfishness (and one’s acknowledgement of it) is a virtue. It is also universal. True altrusim does not exist, nor should it. A selfish lifestyle, aiming to bring onself the most enjoyment, must necessarily improve the world and lives around oneself. Otherwise, one’s enjoyment would not be as great as it could be.
  • If a mentors belief, after being analyzed and compared, is not better than a conflicting and already held belief, don’t assume it and don’t worry.
  • Nobody is necessarily right. Others oppinons must be considered, but they are never guaranteed to be 100% ideal. If they sound good, consider them more deeply. If they still sound good, try them. If they perform well, keep them until they are no longer ideal.\
  • If you cannot know an answer, then it and the convoluted data surrounding it simply need not factor into any of your decisions.
    • I.E. Global warming. Is global warming the cause of humans? I don’t know. And the evidence is too conflicting and technical and rife with agendas for me to find out. So I simply don’t factor that into the equation of my life.
    • I.E. A girl not being in love with you. There are SO MANY reasons this can happen, most of which you simply will not find out, that to let this impact your mindset in any significant way is useless. Better to instead make yourself awesome, put yourself out there, and find awesome people who want to be awesome with you.
  • Bitcoins are an awesome philosophy. I want in.
  • The awesomeness and wisdom and depth of people cannot be underestimated. There are people out there who are amazing. And they group together.
  • Everything is abundant. Everything. If X makes Z, you you’re running out of X, you can replace X with Y or Z with K. Knowing this, and that it applies to everything from gasoline to sex to creation opportunities, allows you to see the world is a fearless and clear minded way.
  • When you’re open to love, love comes.
  • Become the embodyment of your philosophy. What others think is an afterthought. What your philosophy dictates you to think and act like is all that matters.
  • Drama does not matter. Disrgard it.

You know what I like about words? They’re incomplete.

No matter how eloquently you craft them, they can never transfer a thought or an emotion.

There is no word, or combination of words, for passion.

Words are cages, trying to capture water.

  • Being anything but the top me is not enjoyable at all. Not in any form.
  • Being the top me is amazing. Confidence rises, fun too. I create more. I love life.
  • You gain a fervor from creating, that supersedes the desire to stagnate.
  • Surroundings effect mood. A great room makes for a more enjoyable life and a happier and more productive me. It’s not all of it, but it’s a useful nudge.
  • My automatic leaps to conclusions and my quick rush to defend against them can blind me and hinder my learning when talking with people. Listen objectively and learn, then refute the point if you heard it though and still disagree. Like my dad taught me: Even if you know what they’re telling you, and even if you know a better way than theirs, listen all the way through. They may know something you do not.
  • Sometimes the smallest actions can yield the hugest results. 5% of the work can lead to 95% of the impact. For example, I sent a simple 12 word email to 10,000 people on the Mailbird list: “Are you still interested in using Mailbird as your email client?”. The result: over 400 responses (and counting), a large spike in downloads and sales, and a TON of email addresses to contact for more than 10 upcoming feature launches. That’s the biggest impact I’ve had in months, and all it took was 12 words in a plaintext email.
  • Appreciation, even of the smallest actions and given by a stranger, feels very good. When I appreciate something, I’ll make it known. To share back some of the value I have been given.
  • Getting interested in someone is very very easy. Just ask something about them that is vaguely interesting. Why do they wear their hair like that? What was it like growing up somewhere?
  • Invisible scripts are everywhere. The belief that you’re creating at a high level when you’re not. The belief that you can’t be good with girls because you’re in a learning and growing phase. The belief that people dislike you. It’s all a self fulfilling prophesy brought on by the fact that perception is reality. Change your perceptions, and your actions and assumptions and body language change with it. Thereofre, so does the reality you live in, formed by your changed Lifspeki.
    • For example: I’d convinced myself that I couldn’t have a thriving social life and a bunch of romance because I’m in a learning and growing phase. Absolute popycock! I’m working 8-10 (real creativity time, not wasted) days, 5-6 days a week, which means I can spend 1-2 days a week going to the ample parties in my area, hobnobbing with awesome people, and falling in love. The truth of this demonstrated by doing just that a few days ago at the Project Getaway opening party. Extreme productivity leads to extreme confidence and a feeling of joy in having well earned the time one spends in social escapades.
  • I’m not pushing hard to impress Michael or be a good member of a team. I’m pushing hard to grow and prove that I can push hard. I’m pushing hard so that I can grow and create and build at a ridiculous rate.
  • I am selfish. I see this as a positive and honest trait, if viewed from the lense of always seeking the highest possible mutual benefit, and of long-term benefit (like that of growing a relationship by helping someone out and giving them your time and creativity, or becoming “Fascinated with the shape of the stepping stone”
  • Always talk to high-level friends when you’re feeling confused or down.
  • I do feel better when I’m a bit cleaner shaven.
  • There are no limits to what  can do outside of those of physics. And even those can be bent.
  • The shell of a mature coconut is strong but thin. Hit it enough times in the same spot and it will crack.
  • A good story about a person who is enjoying life is inspiring