It is interesting how the best quotes describe a complete feeling and/or thought in but a few words. And those few words are beautiful.

“Simple ain’t easy.” – Joshua Fields Milburn

“Hard is easy.” – Colin Wright

“All I had to do was start where you start with anything else: at the beginning. You just start. Sit down in the chair, type some words, and then type some more words. A lot more. Until you’ve got enough that you can sit down and whittle away at them and make them better words.

It’s not a very easy process, but it’s doable. Predictably doable, even, if you’re willing to do it over and over and over again for a long time. Isn’t that a comforting thought? Nothing creative is out of your reach, so long as you’re willing to get started and keep going.” – Colin Wright

“Shoot for the moon. Even if you miss, you’ll land amongst the stars.” – Unknown

“I shall show you a love philtre compounded without drug or herb or witch’s spell. It is this: if you wish to be loved, love.” – Hecato

“I’m sorry for the length of my letter, but I had not the time to write a short one.” – Blaise Pascal

And that last perfectly describes the concept. Making something as minimall as possible to fully achieve it’s purpose and nothing more is a thing of beauty. To remove all superfluous pieces and dangly bits. To carve and assemble and polish and display something that perfectly achieves what it was made to achieve as efficiently and as beautifully and as seamlessly as possible.

This is an epitome of creation. It is the core of design.

In the wisdom of the copywriters, “Good copy should be like a woman’s skirt. Long enough to cover the essentials, and short enough to keep it interesting.”.

It is not the length of the writing that matters. It is the necessity of it. If 100,000 words are necessary, and those 100,000 words are well chosen and well edited and well placed, then those thousand words are a concise, efficient, emotional, beautiful thing.

Steve Jobs was a master of this. Taking complicated concepts and bringing them into reality in a quiet, natural, asthetic way that ‘just works’. That is one of the labels I most associate with Apple. It ‘just works’. What a claim to perfection! To simply, without seam or hitch, achieve an intended purpose and nothing else.


This is an excerpt from the Words Of Focus project.

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