The Focus Experiment

The Experiment

For the next 6 and a half months (begun on December 15th, 2012), I will focus 5 days a week & at least 7 hours a day on learning, practicing, & profiting from copywriting.

For these months, copywriting is sacred. Nothing will be allowed to interfere with it. Women, adventure, learning, playing; all that will be enjoyed only if it does not interfere with copywriting.

EDIT: Not just copywriting anymore. Now it’s also GrowthHacking at Contenga & ChillHookahs & RadNomad & wherever else.

The Reason

I am doing this because I think it will bring me the most joy on a 5-year scale, not on a 1 week scale.

In the last two years since beginning the entrepreneurial path, I have had many adventures and learned many things, growing from boy to man in the process. But I have not become a successful entrepreneur.

Now, I feel the weight of time & the disparage between my dreams at 17 & my reality at 19. I want to have a serious entrepreneurial success as soon as I can.

If I am successful in my goal & never have to worry about basic money ever again, it will be worth it. Even with the risks and downsides, it will be worth it.

And there are some scary risks in focusing on one thing for six months, and a set of plans and steps I’ve set up to fend off & repair the worst case scenario. All that is here.

The Hypothesis & Goal

I believe that focus will result in a more direct route to a goal, and that locking in and really working on something is the only way to make something great happen quickly.

My hypothesis & goal is that I will be making $3000/month by July 1st 2012.

  • January 1st: $0
  • February 1st: $50
  • March 1st: $200
  • April 1st: $600
  • May 1st: $1500
  • June 1st: $2500
  • July 1st: $3000

Should I fail, I will know that my hypothesis has been proven wrong, and that I have to combine focus with something else to reach success.

The Rules


From Monday to Friday, from 1400-2100 hours, I will be working on copywriting.


From 14-16, I will be writing verbatim & reading copywriting books.

I will take a 10 minute break every 50 minutes, and a 30 minute break every 2 hours.

During 1630-1830 & 1900-2100 I will be working on actual copywriting, with breaks to read copywriting books should I hit a block.


At the first of every month, during my monthly review, I will review my progress, the money I have made, and any thoughts I have.

Experiment Log

January 1st

Goal for this month: $0

Money made this month: $0

Took a complete break of focus in the last week and a half, for a mini break of snowboarding, travelling, partying, trying shrooms, meeting old friends, and resting.

That was great, and worth the lost time, but it also threw me WAYY off. Not only did I not do any work during that time, but I’m also having ponderous progress at getting back into the groove. I’ve had 2 failed starts trying to get back into it, I feel a bit depressed and afraid that I’m going to fail at this goal from lack of destroying my fears and thinking deeply, and my brain feels foggy & unable to concentrate on being creative or planning well.

Currently reviewing December & planning January. By the end of this week my mind will be back in full gear, I hope.

February 1st

Goal for this month: $50

Money made this month: $0

Well, I’m working hard, but not hard enough. I’ve given into fear far too often, and laziness even more so.

I didn’t complete any jobs.

For this month, I’m going work 4 sessions a day (that’s 8 hours a day) from Sun-Fri.

No more wasted time. Stagnation time will be spend either napping or learning.

March 1st

Goal for this month: $200

Money made this month: $100

April 1st

Goal for this month: $600

Money made this month: somewhere between $0 & $1500

Won the Entrepreneur’s Apprenticeship, now I’m getting paid xD. I’m ahead of schedule until May 1st.

May 1st

Goal for this month: $1500

Money made this month: $1500

Not ahead of schedule anymore. Aiming to get ChillHookahs to make up the next month’s $1000

June 1st

Goal for this month: $2500

Money made this month: $1500

July 1st

Goal for this month: $3000

Money made this month: $1587

The Result

Interesting things learned though this. First off, setting a powerful goal does make shit happen. In the last 6 months, I’ve gone from making $0 to making $1500/month.

Secondly, it is now less about money for me as it is about learning the skills to make it. How will I do that? By becoming a Master Growth Hacker. First at Contenga, helping rocket Contenga businesses to success. Then making a few of my own and doing the same.


I’ll call this goal an overall success. I only made half of my end financial goal, but my learning has spiked heavily and then settled to a fast upwards trend here at Contenga. I expect the skill of becoming a growth hacker to solve my financial problems for the rest of my live by the age of 23.

* side note: If this doesn’t work, try an alternating schedule of building your network & doing one thing you really enjoy.. that schedule is here.

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